Collection: 🚨 ANNOUNCEMENT: MAJOR CHANGE FOR ATONEMENT DESIGN 🚨
First off, I want to say thank you for the support you’ve given me and this business. Watching you show up and support this brand has been a blessing, and I could never express proper gratitude.
For the last few years we’ve essentially run two businesses: a retail boutique and the in-house jewelry brand we design, create, and distribute via wholesale and carry ourselves. Then I bought a house, started working another job, renovating our new fixer-upper, and taking steps towards growing our family.
This year I became tired, burnt out, and apathetic towards our mission.
I’ve always taken on more than I can handle, leading to a lack of quality within the work necessary for growing this business.
I can’t do it all, and that’s okay. I’ve learned I don’t want to. I’m enjoying a simpler life with less anxiety and more human connection.
All of this leads me to the decision to shut down a major part of Atonement Design.
Moving forward, we will no longer carry products we source from other brands (except ABLE).
We will focus all our efforts on the in-house jewelry brand, growing our reach, and finding more wholesale partnerships.
We’ve sold to 75 retail locations, and I plan to increase that number!
What will this look like moving forward? Honestly, I’m not sure. I don’t know what the process looks like for moving our current inventory, or what our new strategy will be. I do know we need to start somewhere, and relaying this information is the first step. We will update you as we figure it all out.
That said, we have a lot of inventory we need to offload!
Please help us clear out our retail shop! If there are things you’ve been eying, now’s the time to get them.
Remember, you can always utilize Sezzle, which allows you to get all your goodies at once but break up the payments over time.
Shop all our items and help us liquidate our stash!